The project was done as part of my work as a Marketing Designer at HapPpy

YOLO is an Israeli retail chain specializing in school supplies, gifts, DIY kits, and gadgets. The stores offer a wide range of uniquely designed and innovative products.

The company comes every three months with new products, so i had to make a design suitable for the new collection but still reminiscent and compatible with the well-known brand.

Who is The Audience?
Middle class children aged 5 to 15 from Israel.

Design Concept:
A design that simulates children's work at school, rough cuts, doodles and mostly fun.