The project was done as part of my work as a Marketing Designer at HapPpy

Brief: YOLO is an Israeli retail chain for school supplies, gifts, and gadgets, with a new collection every three months. Each one needs a fresh look that still feels like YOLO.
What I did: Created a visual language that mimics kids’ schoolwork, with rough cuts, doodles, and a playful feel, aimed at children aged 5–15.